From broken glass to brand-new installs! This campaign turned clicks into repairs, replacements, and peace of mind for hundreds of Texans who needed fast, local service.
Context
Texan Glass, a leading provider of auto glass repair, custom shower door installations, and solar control solutions across Texas, sought to optimize their ads and generate more qualified leads.
With a diverse range of services and a competitive market, they needed a strategic approach to optimize their current ad spend to attract more clients at a lower cost per conversion.
Details
Service:
Search Engine Marketing
Channel:
Google Ads
Involvement:
Conversion Rate Optimization – Ongoing Management
Overview
For this project, I managed Texan Glass’s Google Ads account with a focus on improving campaign structure, reducing wasted ad spend, and increasing lead volume across multiple service lines. My work involved full ownership of campaign segmentation, ad copy creation, and ongoing performance optimization.
I also improved their conversion tracking to ensure leads were accurately attributed, and reviewed the user journey from click to conversion to identify friction points.
Throughout the campaign, I continuously tested bidding strategies, refined keyword targeting, and made strategic adjustments to align the account with business goals. The outcome was a systematized, data-driven approach to lead generation that supported Texan Glass’s growth across their service areas.
Challenge
Texan Glass faced several challenges:
Diverse Service Lines: Each service had unique customer personas and search behaviors.
Competitive Market: High competition in local markets made it difficult to stand out.
Budget Constraints: Seeking growth without incurring additional ad spend.
Solution
To address these challenges, I implemented a comprehensive Google Ads strategy that included:
- Segmented Campaigns: Created separate campaigns for auto glass, shower doors, and solar control services to tailor messaging and targeting.
- Localized Targeting: Focused on specific geographic areas to reach customers in Texan Glass's service regions.
- Ad Copy Optimization: Developed compelling ad copy highlighting key selling points, such as free mobile service for auto glass repairs and custom design options for shower doors.
- Keyword Strategy: Utilized high-intent keywords relevant to each service line to attract qualified traffic.
- Continuous Monitoring and Optimization: Regularly analyzed campaign performance, making data-driven adjustments to bids, keywords, and ad placements to improve results.
Results
The campaign achieved consistent improvements month over month, directly supporting Texan Glass’s goal of generating more leads at a lower cost.
Click-through rate improved steadily, reaching 15% and outperforming industry benchmarks.
Conversions increased by 35.4% month over month in average, reflecting a clear uplift in lead generation.
Average cost per click decreased by 23% month over month, signaling improved bidding efficiency.
Cost per conversion improved on average by 9.9%, month over month and reducing acquisition costs without sacrificing quality.
These consistent performance gains were the result of continuous optimization across campaign structure, keywords, and ad creative. Ultimately turning paid clicks into measurable business growth.