SEO & Google Ads for Plumbers
Plumbing is won in the moment of need. I help plumbing companies generate more qualified calls and booked jobs through one coordinated package of SEO, Local SEO, AI Search Visibility, and Google Ads.
Sound familiar?
Lead-generation services take a cut of every job and own the customer relationship.
You show up in the map pack some days and disappear on others.
Ad spend goes to price shoppers or calls outside your service radius.
Seasonal swings make it hard to keep crews busy year-round.
Four services, one coordinated growth strategy
Search Engine Optimization (SEO)
Service pages, technical improvements, and useful content built around emergency and planned plumbing searches.
Local SEO
Google Business Profile optimization, reviews, citations, and service area pages that strengthen visibility across the communities you serve.
AI Search Visibility (AEO & GEO)
Direct answers, structured content, and schema that help AI search tools understand your services, expertise, and coverage area.
Google Ads
High intent campaigns with geographic controls, negative keywords, call tracking, and scheduling that keeps spend focused on real prospects.
How we'd work together
Visibility audit
I map where you rank across each city you serve and compare your profile and site against competitors winning the map pack.
Service & area mapping
We prioritize the services and neighborhoods with the best combination of demand and job value.
Build & launch
Service pages, profile optimization, review flow, and ad campaigns built to capture urgent searches first.
Measure & scale
Tracking calls, forms, and cost per booked job, then expanding into adjacent areas once the core market is winning.
Common questions
Do I need all four services to get started?
I offer SEO, Local SEO, AI Search Visibility, and Google Ads as a coordinated package because they reinforce one another. We can also discuss starting with one service based on your priorities, current visibility, and budget.
Should a plumbing company do SEO or Google Ads first?
Usually both, in sequence. Ads produce calls right away while local SEO builds. Once organic and map-pack visibility strengthens, ad spend can often be reduced or redirected to higher-margin services.
How much should I spend on Google Ads?
It depends on your service area, average job value, and competition. I set budget from your target number of booked jobs and cost per lead, then test before scaling. I never recommend a number without your job economics.
Can you help us get off lead-gen platforms?
That's often the goal. Owning your own search visibility means the lead comes to you directly, without a per-lead fee or shared contact.
Let's find your growth opportunities
Book a free discovery call. We'll review where you stand in search today and what it would take to win your market.
Book a Discovery Call